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It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent .Ralph Lauren is executive chairman and chief creative officer of Ralph Lauren, .
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its .
It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of . There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion .
When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the . What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the .
From changing its name to Saint Laurent to bringing an air of perma-cool to the fashion house, creative director Hedi Slimane has turned the company’s fortunes around. “Yves Saint Laurent: Inside Out” features photographs of the famed French fashion designer taken by Carlos Munoz-Yague, the son of Anne-Marie Munoz, who was Saint .
As we approach Hedi Slimane's debut show for Saint Laurent, we spoke to some branding experts to try to better understand why everyone reacted so strongly to his branding .Having left Saint Laurent for the auspices of Céline, Hedi Slimane has once again ignited debate with another rebrand. The minor typographic changes—tighter kerning, adjusted letter forms . Girvin was commissioned to create a brand retail strategy for YSL North America, based on the legacy of the founder and the vision of Stefano Pilati. The strategy involved a . It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of .
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion .
When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the . What's more, rather than a rejection of the brand's heritage, Yves Saint Laurent has characterised the move as a return to the company's original branding, thereby "restoring the .
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From changing its name to Saint Laurent to bringing an air of perma-cool to the fashion house, creative director Hedi Slimane has turned the company’s fortunes around. “Yves Saint Laurent: Inside Out” features photographs of the famed French fashion designer taken by Carlos Munoz-Yague, the son of Anne-Marie Munoz, who was Saint . As we approach Hedi Slimane's debut show for Saint Laurent, we spoke to some branding experts to try to better understand why everyone reacted so strongly to his branding .Having left Saint Laurent for the auspices of Céline, Hedi Slimane has once again ignited debate with another rebrand. The minor typographic changes—tighter kerning, adjusted letter forms .
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